Initiatives around Digital Transformation and the introduction of frameworks like Agile and DevOps focus on process and technology. Of course, process and technology are essential to performance improvement, but the full leverage of business value creation is tied to changes in people’s behavior and organizational culture.
Leaders often oversimplify behavior by using broad concepts like "Taking ownership," "Transparency," and "Open communication". While these are important, they don't provide clear expectations for results and behavior.
Only by unraveling these concepts and giving clear guidance, you achieve elevated performance and transformation success.
